Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

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According to S&P Global Market Intelligence data for 2023, Progressive cut its ... units of commercial airtime from Fox and about $10 million for creative costs. A 30-second Super Bowl ...

This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ™ TV ...

The Philadelphia Eagles weren't the only winners on Super Bowl Sunday. Besides the big game and the halftime show, viewers were tuning in for the commercials, which this year included prizes for ...

The early buzz created by the extended cut of the commercial was so overwhelming that Anheuser-Busch decided to move the creative from a select-market release to a national spot. More: Super Bowl ...