Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super Bowl most people will only remember for Kendrick Lamar’s unprecedented rap ...

What Is your favorite Super Bowl Commercial ever? Here are four others that just missed the cut for us!

On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs weren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials ...

Super Bowl commercials are a big focus every year, even if some people love to hate them more than enjoy them, because nostalgia makes everyone think, “Back in my day, things were so much better.” ...

Super Bowl 2025 ads were the least effective in five years ... It shows just how hard it is to cut-through when so many are trying the same approach. With overall effectiveness also down, maybe ...

But off the field, brands like Hellmann's and Bud Light will attempt to win the prize for the most memorable Super Bowl commercial. This year, fans can expect brands to play it safe, cashing in on ...

Super Bowl 59 kicks off soon, but the Ad Bowl has already begun, with glimpses of celebrity-backed ads circulating online. Brands annually pay big bucks to advertise during the game, and the rates ...

Doritos has been a Super Bowl commercial favorite for years ... The brand's iconic Clydesdales made the cut, but toss in a puppy? That's hard to beat, and the strategy took the 2015 Ad Meter ...

On the latest episode of her self-titled podcast, Martha Stewart told Kate Hudson that Matthew McConaughey 'scared' her while ...

One of the biggest examples of this trend is Instacart’s upcoming spot, with the grocery delivery app buying its first-ever Super Bowl ad and filling it with well-known consumer mascots ...

WASHINGTON — This year's Super Bowl commercials went for easy laughs and nostalgia, largely steering clear of controversy and leaving the surprises on the football field, where the Philadelphia ...