Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Cybersecurity is no longer an information technology (IT) department concern alone.

Apollo.io reports that a poor waterfall enrichment strategy can waste leads and hinder sales by providing inaccurate contact information, lowering conversion rates.

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Vendors can be broadly categorized based on the nature of their offerings and their relationship to the buying organization: Manufacturers: They are entities that create and sell products they produce ...

Managing external partners has become a critical part of doing business today. As companies expand and rely more on outsourcing, the risks tied to outside vendors grow larger. Businesses can face ...

Vendors — from independent artisans to multinational corporations — supply products or services to businesses and individuals alike. In business operations, vendors do more than trade goods for money; ...