Consumer behavior—how people buy and use goods and services—is a rich field of psychological research, especially for companies trying to sell products to as many potential customers as possible.

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. You can't read minds, but you can predict what your customers ...

Have you ever wondered how companies seem to know exactly what you want before you even realize it yourself? It’s all thanks to the magic of AI and predictive analytics. By harnessing the power of ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Back-to-school sales are underway, and people across the country will be shopping online to fill up backpacks, lockers and closets—and they'll be taking advantage of free returns. Making it easy for ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Effective marketing strategies require a profound understanding of the complex motivations behind consumer behavior, considering psychological, social, cultural and personal influences. The ethical ...

In an industry known for its intense competition. Personalization of a shopping experience can drive a 40% larger basket (transaction size) according to the Boston Consulting Group. But, how can ...

An end-to-end Customer Shopping Behaviour Analysis project using Python, PostgreSQL, SQL, and Power BI. Explores customer demographics, purchasing patterns, product preferences, discounts, ...