Ask any South African what payoff line has stuck with them the most over the years, and there's a big chance they'll mention It's Not Inside, It's On Top, the six-word tagline of the Cremora ad. It's ...

We’ve had some memorable slogans and catchlines which have transitioned seamlessly from an ad into everyday life and lingo. Without trying to sound like an old fart wallowing in nostalgia for the ...

It's Not Inside It's On Top blends memoir, criticism and cultural commentary around unforgettable moments in South African advertising. The book (named after that famous Cremora ad that some of us ...

The Cremora tart is a fridge tart that sprang from the sudden rise of Cremora (dairy creamer/ milk substitute powder) in the 1980s in the wake of that delightful TV commercial that still gets quoted ...