Large language models are now central to the ideation phase, where possibilities are explored and assumptions are challenged.

What generative AI typically does best—recognize patterns and predict the next step in a sequence—can seem fundamentally at ...

How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...

Innovation lies at the heart of progress, fueling breakthroughs in business, technology and society. Traditionally, ideation—the creative process of generating new ideas—has been the domain of skilled ...

During many brainstorming sessions, there are participants eager to share their unique ideas, but as the discussion unfolds, the louder voices dominate, and their thoughts get lost in the noise. We’ve ...

An experimental study in China found that study participants who received alpha frequency transcranial alternating current stimulation to the parieto-occipital region of their brain exhibited ...