H&M shows no signs of slowing its metaverse roll. The fast fashion giant’s new H&M Loooptopia Experience on Roblox offers an immersive gaming experience that lets players experiment with materials and ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

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NEW YORK—Parsons School of Design student Zhenyu Yang once dreamed of crafting chic ensembles for tall and lanky fashionistas. Now, he’s learning to make attire for the truly petite—videogame avatars.