Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

Forbes contributors publish independent expert analyses and insights. Barber et al. just published a fundamentally flawed study on diabetes medicines in JAMA Network Open (JNO). This study wrongly ...

Determining the optimal sales price is a critical task for any business aiming to maintain profitability. The process ...

As rising costs squeeze margins, behavioral pricing techniques offer leaders a way to increase revenue without pushing prices beyond what customers will accept. Unsplash+ According to Bank of ...

Years ago, I had the chance to learn valuable lessons about pricing psychology from Brad Fallon, a lawyer-turned-entrepreneur with whom I interned as a college senior. Brad and his wife co-founded ...