Comms Needs A Seat At The Strategy Table—Here Are Four Starting Points

In times of budgetary pressure, communications is sometimes viewed as expendable. But sidelining it can come at a steep cost.
Nairametrics

‘Winning with Strategic Communications’ set to bridge the gap between theory, practice

Winning with Strategic Communications by Godfrey Adejumoh offers actionable strategies that bridge the gap between academic theory and real-world communication ...
Maryland Reporter

The Power of Strategic Communication: How an MBA Prepares Leaders to Navigate Corporate Messaging

In today’s fast-paced corporate world, strategic communication is the cornerstone of successful leadership. It’s not just about what is said but how, when, and to whom it’s delivered. Clear, impactful ...
The Business Journals

Shaping a communication strategy: 6 lessons business leaders can learn from pilots

Could the application of aviation best practices help companies break out of reaction mode and get back to being proactive in how we lead and shape conversations? On a recent flight to Stockholm, I ...
Business Post

Communications strategies for AI’s brave new world

For years, marketing operated via the traditional sales funnel: a system designed to push consumers toward a transaction.
Purdue University

Graduate Certificate in Strategic Communication Management

Enhance your career with our online Graduate Certificate in Strategic Communication Management. In just nine credit hours, you can develop advanced skills in planning, executing and evaluating ...
Business Wire

Hotwire Expands Corporate and Executive Communications Team with Senior Media Relations & Executive Communications Leaders

SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Hotwire, the global tech communications consultancy, has hired Tihanna Louise as VP, Executive & Corporate Communications and Kacie Thomas as VP, Media ...