At a moment when many CPG companies are achieving tepid dollar growth -- with volume sales actually declining -- marketers ...

Coca-Cola raised its full-year outlook after reporting second-quarter earnings. Management forecast organic revenue growth of ...

Coca-Cola’s $5.1bn acquisition has failed to deliver the expected global expansion, with Costa’s sales still heavily ...

The chain's U.S. president says the beverage switch is a critical step in reversing declining customer traffic.

A century-old beverage giant has become one of the more surprising stock-market winners of 2026, running ahead of ...

Coca-Cola said it will roll out the new flavors, all fruit-inspired, in 2027. Here's what the beverage giant is planning.

Coca-Cola has held up better against these trends. While studies show that people using GLP-1 drugs consume less full-sugar ...

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

Coca-Cola isn't just a drink, it's a global icon that's been refreshing the world for over a century. But beneath that timeless red label, the company is quietly evolving to stay alive in a world ...

Coca-Cola has revealed its new flavor innovations for 2027 exclusively to USA TODAY. Here's a look at the new flavors.