What we don’t know about contextualization CAN hurt our gospel ministry. Typically, people regard contextualization as a form of communication or application. This is not mistaken; but it is ...
Regarding Jennifer C. Braceras’s “Those Imperialistic Christian Missionaries” (Houses of Worship, Dec. 9): As a Jewish alumnus of Williams College I always regarded the modest Haystack Monument to ...
This is part 1 in a series on contextualization. It first considers conventional evangelical views on contextualization and the need for a new perspective. Part 2 will introduce a distinction between ...
As generative AI (GenAI) evolves at lightning speed, contextualization is essential for businesses wanting to leverage its true value. In the blink of an eye, GenAI has transitioned from science ...
A conversation with a Native American evangelical leader on efforts to revitalize tribal languages and the ongoing debates about using traditional spiritual practices in Christian worship. I recently ...
Modernizing beyond customer personalization to reach effective contextualization is one of the ultimate aspirations for brands. It’s an acute challenge many hope to crack by tapping into AI ...
Numerous times, I’ve heard executives say “my people just don’t get it” when referring to the execution of their strategy—or lack thereof. They had crafted a great, inspiring strategy for their ...
Context has become everything to the retail shopping experience. It's no longer substantial to simply paste a generic "20% off" sign on a store window, or send an email announcing a common sale. The ...
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