New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

The Good Food Institute found three-quarters of consumers are open to eating plant-based meat, but to win them over alternative protein manufacturers must understand subtle nuances between what ...

Analog Devices’ ADI consumer segment grew 21% year over year due to traction across handsets, gaming, hearables and wearables categories. As ADI develops analog, digital, mixed signal processors and ...