No decision-making process can guarantee that you’ll never make a mistake, but a more systematic approach can help you avoid impulsive choices that you’re more likely to regret.

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel ...

Once you’ve identified your customers’ triggers, the next steps are: Map the customer journey: Understand where and how triggers emerge within the broader context of customers’ decision-making process ...

Effective decision making to avoid failures and maximize success is your key role as a leader: that’s why “decision makers” is synonymous with leaders. Yet how can you ensure that your ...

6 Clear Steps to Take When Faced With Making a Difficult Decision Getting it right comes down to clarity and asking the right questions.