New partnership with Epic Games lets players and shoppers experience the Cayenne Turbo Electric across virtual worlds.

The British carmaker has just revealed one of its key assets for the brand’s “Project Horizon” transformation plan. And it’s not a brand-new model, but a next-generation online configurator that was ...

Aston Martinhas launched an all-new configurator offering an interactive digital experience to potential customers and fans from all over the world. Developed in collaboration with MHP, the ...

High-end British car maker McLaren Automotive is now using Epic's Unreal Engine to help design its luxury and high-performance cars, McLaren design manager Mark Roberts announced at GDC 2016 today.