Research suggests that around 6 in 10 B2B buyers now prefer to complete most of their buying process without speaking to a sales rep. That confirms what many of us are already seeing: Digital paths, ...

Are we ready to trust in AI to power the future of customer communications? Ready or not, here it comes. Artificial intelligence is quickly changing the ways we interact with the world. That includes ...

In today’s healthcare landscape, organizations that communicate effectively with their patients positively impact both satisfaction and outcomes. In fact, quality communication between patients and ...

One thing is clear - communication has changed. Some leaders remain wishing and hoping for the way things were, with top down approaches and controlled messaging. But, it doesn't matter what you think ...

In today’s lightning-fast digital landscape, where attention spans rival that of squirrels and competition is more intense than a reality show finale, successful marketing isn’t just about the ...

Trust word written on wooden block. Building trust business concept. The recent Chief Counsel's Memorandum 202352018, issued by the IRS, has brought about a significant change in the treatment of ...

Halford E. Luccock, a Methodist Minister, once said, “No one can whistle a symphony. It takes a whole orchestra to play it.” The same notion applies to teams. Although each member has distinctive ...

One thing is clear. The chicken and egg both matter. Trusting work relationships fuel engagement, and engagement is fueled by both trust and communication. Research entitled "Authentic Leadership, ...

Ready or not, here it comes. Artificial intelligence is quickly changing the ways we interact with the world. That includes how businesses connect with people. But how do your customers feel about AI?

So, don’t ignore communication channels like email, voice, and messaging. Trust in AI for the healthcare industry Among the 400+ healthcare business leaders surveyed, just 2% claimed they have no ...