A classic 1966 Chevy Impala and a daughter's special gift to her grieving father will leave you wiping away tears from a new holiday commercial. A four-minute Chevrolet ad titled "Holiday Ride" shows ...

A new Chevrolet commercial claiming the General Motors Co. brand is more reliable than Ford, Honda and Toyota has stopped airing nationally and will stop appearing in local markets after those three ...

One of the biggest concerns among electric-car advocates is GM's ability to create and sustain a smart, coherent, clever, and explanatory marketing campaign for its new 2016 Chevrolet Volt. The ...

As more and more automotive brands push forward with a future geared toward electric vehicles, advertising may become key. General Motors has never shied away from big ad campaigns, and it's likely to ...

We recently told you that Chevrolet is kicking off a brand-new marketing campaign that centers around electric vehicles. In order to get plenty of eyes on the new ads, General Motors has chosen to run ...

Chevrolet’s famed (or perhaps infamous) “Real People, Not Actors” ad spots had a good week this month surrounding viewership. During the week of February 5-11, Chevy ads held first, fourth and fifth ...

2016 has been a rough year regarding the passing of many prominent names in a plethora of industries. One of them was famed musician, Prince, who passed away on April 21, 2016. Following his passing, ...

General Motors pulled a commercial for the Chevrolet Trax after one Chinese newspaper called it racist. The ad features a song with lyrics referring to “the land of Fu Manchu.” The song goes on to ...

It's official: Corporate America supports gay marriage. In ads that ran Friday night during the Opening Ceremonies of the Olympics, all-American car manufacturer Chevrolet spotlighted a melange of ...

General Motors plans to market the 2007 Chevrolet Tahoe by emphasizing the large SUV's fuel economy as well as its power. "It is a combination," says Russ Clark, general director of marketing for ...

McCann Worldgroup’s Detroit-based dedicated Chevrolet advertising agency has hired a Saatchi & Saatchi executive — who has experience with Toyota — as its new global chief creative officer. Fabio ...

Both Chevrolet and Chrysler launched unconventional ad campaigns over the weekend aimed at boosting sales of passenger cars at a time when sales of SUVs and crossovers are soaring. Chevrolet is taking ...