Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Behavioral economics needs biology. How lived experience, emotion, and development shape the choices people make.

Dementia doesn't just erode memory -- it also changes behavior and mental health. A study shows the brain's salience network and tau protein may be involved. When most people think of dementia, ...

Stress, the body's natural response to different types of challenges and daily problems, is an inherently harmless state experienced by most people worldwide. While short-term stress is a common ...

One day your child is fine, and the next day something feels off. They may seem anxious, irritable, or stuck in behaviors that were never there before. For many parents, this shift happens soon after ...

Frontotemporal dementia (FTD) is a group of brain disorders you may not have heard of and may never encounter firsthand. So, why pay attention to this “rare“ dementia? Because for those affected—and ...