Product placement is one thing, but Obi-Wan Kenobi trying to sell you beer? That’s what Chilean viewers experienced during a 2003 airing of “Star Wars” and what social media users have been losing ...

A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The purposely tongue-in-cheek campaign, which recently went viral – the internet is a strange ...

If you've been active on Twitter (or X) the past few days, you've likely seen some intriguing videos circulating that involve the original Star Wars trilogy and a Chilean beer company called Cerveza ...

Case in point, the recent viral reemergence of these A+ ads that ran back in 2003 when Chilean TV first aired the original Star Wars films on cable. According to several reports, these channels didn’t ...

Product placement has been a staple (if not scourge) of cinema since the dawn of the medium. Sometimes it’s subtle, sometimes it’s not. Sometimes it’s done as a satirical joke (while also serving as ...

La ingeniosa publicidad de una cerveza de hace 20 años que ahora hace reír a todo el mundo. Foto: Captura de video X vía @crmendezgalvis En los años 2003 y 2004 en el Canal 13 de Chile transmitieron ...

En solo un par de días y luego de que varios usuarios de X/Twitter los recordaran, unos comerciales chilenos de Cerveza Cristal que eran introducidos en escenas de una de las películas de Star Wars, ...

More than two decades after they ran, Cerveza Cristal’s Star Wars ads are a perfect and unintentional cautionary tale for ad tech vendors pushing CTV ad products like virtual product placements and ...

WTF?! Remember the bit in Star Wars when Obi-Wan Kenobi hands Luke a beer fresh from the fridge? How about the part in Return of the Jedi when Emperor Palpatine uses the Force to pull a can into his ...

ACTUALIZADO 22 de marzo de 2023 9:52 a. m. La nueva lata verde de Cristal Tropi (izquierda) lleva la leyenda 'La Auténtica', y a su lado está la lata original de Cristal, que se fabricó por primera ...