The ad, created by Saatchi & Saatchi to promote a new strawberry flavour of the cereal, positions Stars as a healthy and popular addition to traditional Chinese breakfasts by showing the rivalry ...
Health instead of body shape is the new focus for Cereal Partners Worldwide in the rebranding one of the venture’s cereal brands, Fitness. The new look created by Futurebrand will apply first to ...
This case study describes how Fitnesse, the cereal brand, positioned itself as a solution to help women manage their weight in Singapore. This case study describes how global cereal brand, Fitnesse ...
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