The ad bowl at Super Bowl LIX managed a chuckle or three with appearances from Meg Ryan, Billy Crystal, Seal, Jeremy Strong, ...

Super Bowl LIX is already proving to offer serious star power, with ad spots led by Chris Pratt, Eugene Levy, Michelle Rodriguez and even a When Harry Met Sally reunion with Meg Ryan and Billy Crystal ...

Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...

Brands paid millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say ...

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

The Super Bowl always has the best commercials – and this year was no exception. Check out some of the standout moments from ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Reese's won't be using celebrities in its coming Super Bowl commercial, even though the majority of Big Game advertisers do ...

T-Mobile, which has a history of using celebrity cameos in the Super Bowl, changed tactics this year to spotlight a new pact ...