To promote its bladder cancer treatment, Ferring Pharmaceuticals brought in a miniature horse farmer for its latest ad campaign. At the end of last year, the drugmaker decided it was time to promote ...

Image above: Lilly ad "Hands" Today is World Cancer Day, so make an appointment to get screened! With that goal in mind, Eli Lilly, Publicis Group, and the Ad Council/American Lung Association, have ...

Add Yahoo as a preferred source to see more of our stories on Google. Thanks in part to LL Cool J‘s “Mama Said Knock You Out,” Pfizer’s new Super Bowl commercial will leave viewers feeling hyped about ...

The Super Bowl is always packed with attention-grabbing ads, but Novartis’s cleavage-packed commercial created particularly major buzz after it aired on February 9. Called “Your Attention, Please,” ...

Last year marked the first time in Pfizer’s 175-year history that the drugmaker shelled out the requisite millions for a corporate spot during the Super Bowl broadcast. Now, it seems to be becoming ...