Pfizer's “Every Breakthrough Matters” ad is set for a far-reaching rollout, spanning broadcast, digital, paid and social channels, as well as a placement in Times Square. (Pfizer) To stir up support ...
Last year, Novartis debuted its first-ever Super Bowl ad with an aim of starting “a movement” around early breast cancer detection, as Victor Bulto, president of Novartis U.S., told Fierce Pharma ...