4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The production cost and the need to pursue quality control initiatives are seen as the major triggers of a make-or-buy decision analysis in procurement. SUPPLY chain management is an area where the ...

When most of the buying cycle is complete before you know about it, you’re wasting budget on Account Based Marketing. 57% of a typical B2B buying decision process is complete before the customer even ...