As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Through in-depth qualitative research, we aligned on the following foundational principle for U of U Health: Caring Now, Pioneering the Future. This is a phrase that encapsulates the essence of the ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Opinions expressed by Entrepreneur contributors are their own. Building a market share that drives positive margins rarely happens by accident. It requires business awareness, a feasible concept, a ...

LEXINOVA Trading Center has released a new brand positioning strategy emphasizing global regulatory alignment, operational transparency, and institutional-grade infrastructure as part of its long-term ...

Branding can make or break a business, particularly in its infancy. It’s not uncommon to see significant business ideas fail due to brand positioning that misses the mark. If used wisely, branding can ...

Brand positioning has transformed the world since its beginnings in the 1960s and ’70s. And today, in a new era of online platforms and live selling, it remains as relevant — and powerful — as it has ...

NOIDA, INDIA & NEW YORK--(BUSINESS WIRE)--HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, underpinned by the distinct positioning of ...