Having a clearly defined strategic roadmap is the foundation to brand management success. Brands are defined by customer experiences. But delivering a positive brand experience over time, and across ...

Daniel Dickey's path from grassroots networking to spearheading The Resource Guild's international expansion showcases the ...

Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

Whether you’re prioritizing it or not, all transit agencies have a brand, informing how your riders and community should ...

Urban Outfitters Inc. URBN is strategically positioned for continued growth through its multi-brand portfolio, effective inventory management and disciplined financial strategies. With strong ...

LONDON--(BUSINESS WIRE)--The Brand Management Services Industry market size is expected to grow over USD 1 billion, at a Compound Annual Growth Rate (CAGR) of 4.0% during the forecast period of ...

Mattel announced a new brand organization leadership team with the expressed goals of accelerating its brand management strategy and growing its entertainment business. As part of the reorganization, ...

December 8, 2021 - As a sign of the times, the name of a cryptocurrency service company will soon replace the name of an office supplies retail store on Los Angeles's professional basketball and ...

EL SEGUNDO, Calif., September 02, 2025--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the ...