WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

As a 29-year-old global brand and product manager, Erika Pope knows a thing or two about an effective strategy. In the early stages of her career as a Senior Analyst for TJX Companies – the parent ...

We all have our agency role models. Regardless of what your agency provides, there is probably a brand out there you aspire to someday become. Think for a moment about the brand image that the agency ...

Driving revenue aids in company growth, indirectly validating the investments made by the company in building and sustaining a strong brand. As a member of the Inc. 5000, I’ve seen how it rewards ...

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your ...

WEST LAFAYETTE, Ind. – One of the leaders in student-athlete brand management, Purdue Athletics has teamed with the Krannert School of Management and industry leader INFLCR to launch college athletics ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Your brand strategy goes beyond your logo design and font choice for your marketing materials. Effective brand development requires examination of your current brand marketing, development of a buyer ...

Auntie Anne's and Cinnabon today announced a deal with franchise group Fresh Dining Concepts to bring 10 co-branded Auntie Anne's and Cinnabon locations to the five New York City boroughs over the ...