Bottom of the funnel content is vital in any customer journey. Here's how to optimize it. Most content marketing teams are comfortable publishing top of the funnel (TOFU) content for their audience, ...

Google search traffic is dropping. If you’ve spent years building organic strategies, watching it happen in real time is uncomfortable. But it’s also clarifying. I started seeing the shift across SaaS ...

This sponsored post is produced in association with Citrix GoToWebinar. The power of online connectivity has empowered a new generation of marketers to evolve beyond their old fire-and-forget roles ...

The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in ...

As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...

In our Marketing Funnel Lexicon series, we have looked at how to balance marketing programs and drilled down into some specific top-funnel and mid-funnel strategies. Now let’s look at the final stage ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your content strategy with your sales ...

6-step framework for high-converting sales funnels. How to attract traffic, create valuable lead magnets, nurture with strategic content, master buyer psychology, optimize design for seamless ...

“Content is king” used to be a popular phrase. But as it began to die out from marketing seminars and blogs, content—ironically—became more important than ever. This especially applies to sales. Most ...