Boots Opticians has given its offer a new look, scrapping its core buy-one-get-one-free promotion to focus on an accessible premium eyecare strategy. In what the opticians is calling the “most ...

Boots Optician has done away with BOGOF offers in focus on health rather than price. The campaign, which launches on TV on Wednesday (23 June), will communicate Boots’ new commitment with a ‘Clearer ...

Showcased across TV, radio, social media and OOH and developed with media agency The River Group, the optician’s new ‘because there’s only one choice’ campaign features four short scenes that focus on ...

If you've been meaning to head to the opticians for a while but are worried about the cost, or the task finding a nice pair of glasses, Boots Opticians have just announced they'll do your eye test - ...

Alliance Boots has successfully merged Boots Opticians with Dollond & Aitchison, forming the second biggest optical chain in the UK. The new entity, trading as Boots Opticians, is being run as a ...

Boots Opticians has launched a new advertising campaign themed around seeing ‘little details’ that could easily be missed without clear eyesight, and how being able to see even the smaller details in ...

Boots Opticians has announced even bigger benefits and better discounts for customers who sign up to the Contact Lens Rewards Plan. Customers will now be able to save an average of £285* a year as ...

We wouldn’t expect anything less than stunning designer glasses we won’t want to take off, from Olivia’s collection! (Picture: Metro/Boots/Getty) Metro journalists select and curate the products that ...

If you have been putting off heading to the opticians as you are worried about the cost, Boots Opticians are offering the chance to have a free eye test and a style consultation help to find a pair of ...