Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. Have you noticed many athletes participating in the 2012 London Olympics wearing ...

OU pitcher Jordy Bahl figures to be front-and-center for the Sooners during the Women’s College World Series championship series against Florida State. So too, then, will be the blue tape worn across ...

Kinesio tape has caught the eye of many an Olympic viewer the last two weeks — covering the muscles of volleyball players, javelin throwers, even swimmers. It was invented decades ago by a Japanese ...