During a famous blind taste test challenge, aspiring chefs struggle to identify common ingredients while wearing blindfolds ...

The blind taste test reaches its most intense moment as both teams remain tied and the final round decides the winner. With ...

Summer has always been peak soda season, and Pepsi is leaning into the nostalgia by bringing back one of its most recognizable marketing campaigns. Fifty years after the original Pepsi Challenge ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Gordon welcomes the chefs to a “House of Beef” pop-up he’s staged in the dining room — but the swerve comes fast. He slices into a gorgeous prime cut at the display station, only for the contestants ...

When it comes to bourbon, the blind taste test is the ultimate way of leveling the playing field. That’s because, whether we’re conscious of it or not, we all carry biases with us when tasting things.