Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

Obviously, most people know Apple as the company that makes the iPhone. That makes sense, the iPhone—after all—is the single most successful consumer product in history. It’s the reason Apple is a $3 ...

Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem. If you’re still calling it Apple Search Ads, you’re already ...

Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation. The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and ...

Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from ...