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Did Coca‑Cola Create The Classic Christmas Santa Claus?

When we think of jolly old St. Nick, we may automatically associate the Christmas figure with Coca-Cola's robust Santa Claus, but did the brand invent his look?

Here's a behind-the-scenes look at the Manning Family Children's Holiday Parade magic

Santa Claus has his own elves busy at his workshop, but here in New Orleans, we have Kern Studios building the holiday magic for the Manning Family Children's Hospital Parade.