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Optimus Primal is the leader of the Maximals in the Transformers: Beast Wars universe. Unlike the traditional Optimus Prime, who transforms into a truck, Primal transforms into a powerful gorilla.

30 years ago, Hasbro radically altered the Transformers franchise in a last-ditch effort to save it. Now, another company is revisiting this bestial era with an upcoming kit figure that's "just prime" ...

Welcome to the Jungle as threezero has arrived with their new Transformers: Rise of the Beasts DLX Optimus Primal. The Leader of the Maximal has arrived on the big screen with a new live-action look ...