As Major League Baseball returns to ballparks and broadcast airwaves, a new case study from Katz Radio Group highlights how radio’s play-by-play coverage continues to deliver value for advertisers – ...

When Major League Baseball introduced its "Baseball Is Something Else" campaign in 2023, it was basically reintroducing the sport to audiences who may have previously been deterred by its rules and ...

Chevrolet is launching ads marketing the beginning of the baseball season and featuring the Detroit Tigers. Two of three 15-second ads were scheduled to debut Wednesday on ESPN during the Opening ...

NEW YORK — Major League Baseball teams will have advertising on their helmets during the postseason. MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German ...

Major League Baseball All-Star is basically a week of tentpoles, and the league's broadcast partners and brands are cramming more into the tent than ever. Earlier this week, Fox announced to Variety ...

As the 2025 Major League Baseball season gets into full swing, you’d expect the league to use its marketing muscle to hype the heroics of its biggest stars. But its anime-style ad campaign takes that ...

So it seemed for a little while there that the webbed wonder was going to get his own spotlight at 15 Major League Baseball stadiums from June 11 through June 13. “They’re always looking for new ways ...

The Democratic U.S. Senate candidate ran afoul of the MLB team and its broadcaster.