When is Walmart’s Holiday Deals event? The Walmart Holiday Deals sale started yesterday, October 8 (the same day as October Prime Day). The massive holiday sale is running through Sunday, October 13.

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American Olympian Ilona Maher, a bronze medallist, has been honored with her own signature Barbie doll by Mattel as part of ...

The toy market is seeing unexpected gains following the release of ‘Barbie,’ ‘Transformers’ and other titles, while the underperformance of ‘The Flash’ at the box office has hurt its merchandise: ...

American Olympian Ilona Maher is taking the leap from the rugby pitch to toy-store shelves, as the bronze medallist was ...

Families are getting an early start on holiday shopping as Blain’s Farm & Fleet opens its annual Toyland event this Saturday.

The hugely popular Barbie movie may do something for the Ken doll that 60-plus years on toy store shelves couldn’t do: Get him into the National Toy Hall of Fame. The Ken doll is one of 12 iconic toys ...

Weird Barbie, the doll based on the Kate McKinnon character and available for pre-order from Mattel, "can’t be bought," says one of many critics. "She must be made." (Photo: Mattel/Everett Collection) ...