Discover the meaning behind the BMW logo, a symbol rich in history and significance. This video explores the origins of the ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the Germans ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

It may have taken a couple months, but BMW is ready to ring in the new decade with a new logo. For the first time in more than two decades, the German automaker has given its iconic roundel logo a ...

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

Are you a print subscriber? Activate your account. 5 hours 5 min ago By Asa Hiken - 5 hours 15 min ago 5 hours 46 min ago By Garett Sloane - 7 hours 46 min ago By Parker Herren - 8 hours ago By Garett ...