BMW has selected Omnicom to handle media buying and planning for the U.S., Canada and Latin America, including Mexico, the automaker confirmed to Ad Age, an affiliate of Automotive News. The ...
AdAge reports BMW will review media on its $155 million ad account. Omnicom Group’s GSD&M Idea City in Austin will defend. It also currently handles creative (not part of the review). GSD&M added the ...
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