FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Channel99, the AI-powered B2B marketing performance platform, today announced the launch of Paid Search Optimization, a new capability designed to help B2B marketers dramatically improve the financial ...

Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

When it comes to leads, often the focus is on big numbers. With research suggesting that more than half of brands are going to boost their digital marketing spend this year, it's vital to remember ...

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

Canva has appointed Meghan Gendelman as its first B2B CMO to support the growth of its enterprise business. Canva has ...

As AI floods the content landscape, differentiation now hinges on story, structure, and human judgment—according to 10 B2B ...

Magoom research: Western remote sales tactics fail in CEE. SaaS success depends on live contact and deep localisation to ...