Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI? So, how do you switch your email campaigns up to ...

Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode. This episode brought to you by MarketingProfs B2B Forum. Join 450+ of today's smartest ...

Cat videos might not boost B2B engagement, but compelling content about your brand or service will. The long predicted explosion of interactive email has finally taken off—thanks, in large part, to ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

For any B2B company taking a serious look at email technology for the first time, what will become clear very quickly is that this business service sector has seen rapid growth and development. No ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

When a digital platform reaches the saturation point and overwhelmed users begin to automatically tune out content, what’s a marketer to do? We are about to see exactly that happen in the realm of B2B ...

Marketing leaders from across APAC recently convened at the Marina Bay Sands for The B2B Marketing Summit. The event provided ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Vereigen Media, a global leader in privacy-first, human-verified B2B demand generation, today announced its upcoming London Marketers Connect event. This exclusive, invite-only executive gathering ...