Catalyst IQ has named Michael Lein Senior Vice President, Tier 3 Sales. In this role, Lein will lead the Catalyst IQ Business Development and Dealer Success teams, helping automotive retailers turn ...
Cox Automotive’s Ken Kraft is putting one more item on his plate. The executive vice president and chief marketing officer will also assume leadership of the company’s sales organization as chief ...
Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...
The 2025 Global Automotive Marketing Awards final deadline is Sept. 22, 2025. Global recognition for automotive marketing excellence Mazda North America is a 2024 Global Automotive Marketing Awards ...
The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, ...
Editor's Note: This story ran in a previous issue. For an 11th year, MediaPost is naming its picks for top automotive marketers and agencies. Mike Tripp was recently named MediaPost’s automotive ...
Hosted on MSN
Cox Automotive to acquire AI marketing firm Fullpath
Cox Automotive has agreed to acquire Fullpath, an AI-powered customer data and marketing automation platform for automotive retail, pending regulatory approval. Expected to close within 30 days, the ...
When former Chrysler Corp. President Bob Lutz intentionally drove the first Jeep Grand Cherokee through a plate-glass window at the 1992 Detroit auto show, the media stunt not only generated global ...
Auto companies’ marketing spending last year appears to have declined less than some observers expected, buoyed by big branding efforts designed with the future in mind—and the transition to electric ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results