Robert Irwin is proving to be Tourism Australia’s most successful ambassador since Paul Hogan with the latest version of its ...

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

Tourism Australia CMO Susan Coghill joins the Marketer's Brief podcast to discuss fierce tourism competition, AI in travel planning and what she learned years ago working at TBWA on Apple.

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...

AUSTRALIA will be sold as a top notch food and wine destination in a new tourism campaign launched in Adelaide today. The new gourmet version of Australia as a gastronomically enhanced tourist ...

It’s the first commercial to win the new award, going up against five other major commercials in the category. The Dundee commercial was against Australia Santa Crashes Christmas by Aldi, Frank by ...

A toy unicorn and a stuffed kangaroo go on a tour of Australia in a nine-minute film to promote the country to potential holidaymakers. "Come and say g'day" by M&C Saatchi Sydney is the next ...

Australia's tourism bosses have hired wildlife ambassador Robert Irwin and British celebrity chef Nigella Lawson to front a new multi-million-dollar campaign aimed at luring international travellers ...

Photo Credit: Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are the hosts of the Skift Travel Podcast. Skift Australian tourism officials aren't shy about stating their lofty ambitions ...