Tourism Australia has launched a special edition of its global “Come and Say G’day” campaign in celebration of the decade of sporting events the country will host, including the FIFA Women’s World Cup ...

TA says international visitation is driven by luxury and long-stay travel with AI-led marketing set to shape next decade of ...

Australia’s travel and tourism industry is on track to contribute more to the country’s economy in 2024 than any other previous year on record. The industry is expected to generate a total of $265 ...

Tourism Australia this month hosted Australia Marketplace, an event for the North American travel trade to meet with destinations and suppliers from Down Under. During the event, news editor Johanna ...

To reignite excitement about travel to Australia once borders reopen, Tourism Australia has released a new video, titled “Tune into Aus,” a collaborative effort with one of Australia’s most ...

Australia launched a new $133 million (A$180 million) advertising campaign on Thursday which seeks to attract international tourists by swearing at them. Subscribe to read this story ad-free Get ...

DDB continues it role as the tourism organisation's creative agency. The campaign is set to progressively reveal itself in three stages, namely ‘invite, inspire and engage’. will be launched on 15 ...

Tourism Australia has confirmed the country will reopen its borders to fully vaccinated travellers from around the world on February 21st. The decision builds on quarantine-free travel arrangements ...