Apple today shared a new "I'm Not Remarkable" ad that highlights the accessibility features available on the iPhone, iPad, ...

Apple today shared new ads focusing on Final Cut Pro 10.8, the latest version of the Apple-designed app for professional video editing. The first ad highlights Final Cut Pro for the Mac, while the ...

Apple revealed some of the tricks it used on the iPad Pro to create its latest slate of how-to videos that were published earlier this month. Not only did Apple film all the videos on the new iPad Pro ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

Apple’s CEO Tim Cook heralded the launch of the latest Apple iPad lineup as “the biggest day for iPad since its introduction.” That may well be true, but for many people the commercial intended to ...

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Just two weeks after release, the latest chapter of Apple's "The Underdogs: OOO" has been pulled, under withering criticism from the Thailand government and viewers. Back in 2019, "The Underdogs" was ...

Apple's latest advertisement, featuring NHL goalie masks designed on iPad, shows just how useful the tablet can be for creative professionals. The video itself doesn't focus on the specs of the iPad ...