Apple has a familiar move when a product lands awkwardly. Ship it early. Talk about the long game. Ask everyone to trust the curve. That strategy has worked before, often spectacularly. The Apple ...

Apple is expected to launch a redesigned Apple TV in summer 2026 featuring the A17 Pro chip, 8GB of RAM, and Apple ...

Apple and Google just made one of the most important artificial intelligence (AI) announcements of the year. Under a new multi-year collaboration, Apple will base the next generation of its Apple ...

Apple's New CEO Is a Hardware Guy. That's Actually Good for Apple's AI Plans ...

Apple is preparing for one of the most important leadership changes in its modern history. The company has announced that Tim Cook will become executive chairman of Apple’s board, while John Ternus, ...

During Apple's earnings call this week, company officials talked about a lot more than just financials. They also offered insights into the company's AI strategy. Apple covered a lot of ground ...

Apple's future will bring major changes ... but maybe not as many as you think. AI image: Perplexity/Cult of Mac Apple just finished its first 50 years, making this an ideal opportunity to look ahead ...

Apple’s announcement Monday that CEO Tim Cook will step down and John Ternus will take over signals a significant shift for Apple: The company is betting its future on the most rapidly evolving ...

Apple’s 2026 product roadmap reveals a year of significant advancements, focusing on artificial intelligence (AI), innovative chip technology, and innovative product designs. With updates spanning ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

Apple turned 50 in April 2026. Here's a look at some of the company’s iconic products, the flops that shaped it, and what may ...