Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint cans, a ...

Just a couple of days ago, Apple announced its most powerful line of iPads, the Apple M4-powered iPad Pro. This is a device that’s truly a powerhouse and a boon for creators. However, many creators ...

An Apple commercial for the new iPad Pro tablet showing an industrial press literally crushing a TV, musical instruments, books and more ignited an angry backlash among many in Hollywood and other ...

Apple’s new iPad Pro commercial drew heavy criticism online, with the company now issuing an apology and the promise to no longer air the ad on TV. The short video, released Tuesday, shows a variety ...

Apple did not read the room on this one. Apple did not read the room on this one. Credit where it’s due: the commercial for the new iPad Pro is impeccable. In the commercial, a hydraulic press, like ...

Apple CEO Tim Cook was lambasted for green-lighting an ad for the company’s revamped iPad that showed instruments such as a piano, guitar and trumpet crushed by a giant hydraulic press. The 60-second ...

Here is a nonexhaustive list of objects Apple recently pulverized with a menacing hydraulic crusher: a trumpet, a piano, a turntable, a sculpted bust, lots and lots of paint, video-game controllers.

Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ...

Apple is trying to market its new iPad Pro as the thinnest device the Cupertino tech giant has ever sold. Instead, the tablet is acquiring a much more sinister reputation. On Tuesday, CEO Tim Cook ...

Apple's latest ad has sparked viewer controversy by depicting a tower of creative tools crushed into the iPad. While Apple is known for its clever and well-produced ads, this one missed the mark for ...

Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint cans, a ...