Exchange 4 Media

Amul’s advertising spends is less than 0.8% of annual turnover: RS Sodhi, Amul

India’s major Dairy brand Amul has joined hands with the Afghanistan cricket team as the principal sponsor for the upcoming ICC Cricket World Cup 2019. The logo of brand Amul will appear on the ...
Exchange 4 Media

Amul's advertising spends have always been less than 1% of turnover: R S Sodhi

R S Sodhi, MD, Amul has been associated with the iconic brand for over 30 years. Amul has always been known for its brand recall and value for money proposition. In a conversation with exchange4media, ...
Campaign India

At Amul, we don’t check if our advertising is working or not: RS Sodhi

Speaking at AFAA’s ‘Inspiration’ series, (Asian Federation of Advertising Association), RS Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (GCMMF), stated how Amul doubled its ...
The Hindu

‘For my dad Sylvester daCunha, the brand was always bigger than the individual’: Rahul daCunha

For many Indians, the morning news is incomplete without the Amul girl’s daily tongue-in-cheek take on current affairs, newsmakers and celebrities. The iconic noseless girl with blue hair and a red ...
Sportskeeda

Amul's Pathbreaking FIFA World Cup Sponsorships ft. COO Jayen Mehta

Amul has recently been making waves in sports advertising circles with its major announcement as 'Regional Sponsors' of the Argentina and Portugal Football teams for the FIFA World Cup 2022 scheduled ...
Mint

Amul continues to ride on anti-China sentiment with its topical advertising

Amul, the dairy brand known for its light-hearted billboard ads on topical issues, is cashing in on the anti-China sentiment after 20 Indian soldiers were killed in a face-off with Chinese troops. The ...
The Hindu

Sylvester daCunha, creator of iconic Amul girl, dies

Jayen Mehta, Managing Director of Amul marketer Gujarat Cooperative Milk Marketing Federation Ltd, termed the passing of daCunha a big loss to the advertising industry. “He is the man behind the Amul ...