Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

Influencer-marketing platform Captiv8 analyzed data including total followers and engagement rate to find the top creators on ...

In the world of e-commerce, Amazon is king. Brands that want to sell their products online almost always turn to Amazon to reach the millions of customers who visit the site every day. But while ...