Ford confirmed plans to launch five future affordable vehicles by 2030 that start under $40,000. That should include the electric midsize truck.

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

Ford announces a new sub-$40,000 car, aiming to redefine "affordable" in today's $50K+ auto market. Explore the challenge of ...

Ford will unveil its long-awaited affordable EV next week at 11 a.m. EST, kicking off a new family of lower-cost electric ...

The U.S. market needs more obtainable vehicles, and Ford plans to deliver with yet another pickup that sounds a whole lot ...

These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...

Retailers love the trucks but say everyday buyers need more affordable choices, including a sedan ...

After attempting an SUV/Truck-only lineup, Ford is apparently reverting to offering cars again, with a focus on affordability.

The Ford Motor Company has announced a comprehensive consumer-driven strategy shift that aims to maximize its profit growth, and "deaths" are following because some models are on the chopping block.

Automotive experts recommend affordable cars with excellent safety and handling features, none of which will depreciate in quality or value very quickly.