Google’s AdWords and other programs can be a boon to small online retailers. For a modest fee, a company reserves a keyword on Google. Whenever that keyword or phrase appears in a search request on ...

Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The workflows in the new Keywords Planner are much more streamlined than the current/old version, ...

Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever ...

The AdWords Keyword Diagnosis report can be extremely helpful, but there are a plethora of statuses that can be confusing. We've decoded them for you! AdWords provides a keyword diagnosis tool inside ...

Cassie from the Google AdWords team confirmed in a few Google AdWords Help threads that there is a known issue with the keyword status field in your AdWords report. In short, it might not be showing ...

Good news for AdWords API junkies, you can now differentiate between negative keywords in your keyword structure reports. According to a post by an official AdWords representative in Google Group, ...

With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison ...

Google makes a heck of a lot of money from online advertising. In fact, 97 percent of Google’s revenue, which totaled $33.3 billion in the past twelve months, comes from advertising. And of course, ...

Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Google has introduced a few new features for their AdWords service. These new features include an improved keyword tool and the ability to automatically generate site-related keywords simply by ...

Google’s AdWords and other programs can be a boon to small online retailers. For a modest fee, a company reserves a keyword on Google. Whenever that keyword or phrase appears in a search request on ...