Anyone who’s been in marketing for a good while, might be tempted to lament days past when higher education brands and messages came with some implied authority. At its most basic, the goal of ...

Almost half (49 per cent) of parents think advertising and marketing should not target children, while 39 per cent think children need to learn what advertising is, research from YouGov SixthSense has ...

Effective marketing relies on identifying a lucrative target audience and then finding ways to access and influence it. Small business owners can start by using their knowledge of the buying habits of ...

In today’s rapidly changing world, digital marketing stands as a pivotal force influencing the direction of businesses and individuals alike. As a resident of the Santa Clarita Valley community, it’s ...

Television has been a staple in advertising since its inception. Audiences tune in and engage with televised content while attracting advertisers. During major televised events like the Super Bowl, ...

Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of ...

Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...

SAINT PETERSBURG, Russia--(BUSINESS WIRE)--Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. Artem ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Recent reports from Google expose the current state of internet ...

2020 was the year of staying connected. Virtual was the new norm, and physical human interaction had shifted to solely online interaction, with Zoom growing to 300 million participants in April 2020.